Valentine's Day Forecast & Fun Facts
Valentine's Day will be celebrated by consumers across the nation spending an estimated $19.6 billion with the average person spending $143.56. Midwest consumers are estimated to spend $123.19, up from $96.22 in 2017. According to the National Retail Federation (NRF), this Valentine's Day couples are eager to pamper their loved ones with candy, flowers, jewelry and a special night out. MERIC has put together some fun facts and figures about this holiday to share with your loved ones.
Midwest Valentine's Day Spending Forecast
*The sum of the totals may be greater than 100
Midwest consumers plan to spend the majority of their Valentine's Day budget on their spouse or significant other ($78.80). Midwesterners will also spend on other family members ($22.92),friends ($5.02), children's classmates ($4.56), co-workers ($4.36), pets ($4.23) and other ($3.30).
Source: National Retail Federation, Prosper Insights & Analytics,
InfoUSA, US Census Bureau
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