Valentine's Day Forecast & Fun Facts

Valentine's Day will be celebrated by consumers across the nation spending an estimated $19.6 billion with the average person spending $143.56. Midwest consumers are estimated to spend $123.19, up from $96.22 in 2017. According to the National Retail Federation (NRF), this Valentine's Day couples are eager to pamper their loved ones with candy, flowers, jewelry and a special night out. MERIC has put together some fun facts and figures about this holiday to share with your loved ones.

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496 A.D.
The year Pope Gelasius declared February 14th as Valentine's Day.

Esther Howland
The American who first began mass-producing Valentine's Day cards in the 1840s.

Janet Dailey
The number one Romance novelist in the world lives in Branson, Missouri.

Springfield, Mo
MSN has featured Springfield on its list of "The Most Romantic Locale in Every State" in 2018. Click here to see.

The estimated number of candy stores, chocolate and non-chocolate candy manufacturers in Missouri in 2017.

The estimated number workers employed in the candy, chocolate and non-chocolate manufacturing businesses in 2017.

Cherry MashCherry Mash
The third oldest candy bar in the nation is manufactured in St. Joseph, Mo by the Chase Candy Company. The company began making candy in 1876.

Floral Imports
Canada, Netherlands and Guatemala are the top three countries Missouri imported flowers, cuttings and plants (HS 06) from in 2017.

The value of Floral, Plants and cuttings exported to other countries from Missouri (HS 06).

$2.0 Billion
The estimated amount that will be spent nationally for 2016 Valentine's Day flower purchases.

$4.7 Million

The amount of Chocolate Products Missouri exported in 2017 (HS 1806).

$11 million
The amount of Sugar and Confectionery Products (NAICS 3113) exports from Missouri in 2017.

$4.7 Billion
The total amount consumers plan to spend on jewelry on Valentine's Day in 2018

       Midwest Valentine's Day Spending Forecast

NRF’s Prosper Insights and Analytics Survey reported that Midwest consumers are planning to spend $123.19 on their loved ones a 28% increase from last year. Midwest consumers, which include Missouri, plan to purchase traditional items for Valentine's Day, such as a candy (56.8%), greeting cards (45.5%), an evening out (37.1%), flowers (33.3%), jewelry (16.0%), clothing (14.5%) and gift card/certificate (13.7%).

What Midest Consumers Plan to Give on Valentine's Day 2013 Chart

 *The sum of the totals may be greater than 100

Midwest consumers plan to spend the majority of their Valentine's Day budget on their spouse or significant other ($78.80). Midwesterners will also spend on other family members ($22.92),friends ($5.02), children's classmates ($4.56), co-workers ($4.36), pets ($4.23) and other ($3.30).

2013 Midwest Valentine's Day Spending Per Person Chart


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Source: National Retail Federation, Prosper Insights & Analytics,
InfoUSA, US Census Bureau


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