Valentine's Day Forecast & Fun Facts

Valentine's Day will be celebrated by consumers across the nation spending an estimated $18.2 billion with the average consumer spending $136.57. Midwest consumers are estimated to spend $96.25. According to the National Retail Federation (NRF), this Valentine's Day couples are eager to spoil their loved ones with jewelry, candy, flowers and a special night out. MERIC has put together some fun facts and figures about this holiday to share with your loved ones.

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Fun Facts

496 A.D.
The year Pope Gelasius declared February 14th as Valentine's Day.

Esther Howland
The American who first began to mass-produce Valentine's Day cards in the 1840s.

Janet Dailey
The number one Romance novelist in the world lives in Branson, Missouri.

Kansas City, Mo
Travel & Leisure magazine ranked Kansas City, Mo #18 in Most Romantic Cities in the nation in 2016.

The estimated number of candy stores and chocolate and non-chocolate candy manufacturers in Missouri in 2016.

The estimated number workers employed in the candy, chocolate and non-chocolate manufacturing businesses in 2016.

Cherry MashCherry Mash
The third oldest candy bar in the nation is manufactured in St. Joseph, Mo by the Chase Candy Company. The company began making candy in 1876.

Floral Imports
Canada, Columbia, and the Netherlands are the top three countries Missouri imported flowers from in 2015.

$2.0 Billion
The estimated amount that will be spent nationally for 2016 Valentine's Day flower purchases.

$5.6 Million

The amount of Chocolate Products Missouri exported in 2016.

$10.4 million
The amount of Sugar and Confectionery Products (NAICS 3113) exports from Missouri in 2016.

$4.3 Billion
The total amount consumers plan to spend on jewelry on Valentine's Day in 2016

       Midwest Valentine's Day Spending Forecast

NRF’s Prosper Insights and Analytics Survey reported that Midwest consumers are planning to spend $96.25 on their loved ones. Midwest consumers, which include Missouri, plan to purchase traditional items for Valentine's Day, such as a candy (49.1%), greeting cards (46.5%), an evening out (36.9%), flowers (32.3%), clothing (16.6%), jewelry (16.1%) and gift card/certificate (15.3%).

What Midest Consumers Plan to Give on Valentine's Day 2013 Chart

                  *The sum of the totals may be greater than 100

Midwest consumers plan to spend the majority of their Valentine's Day budget on their spouse or significant other ($60.74). Midwesterners will also spend on other family members ($19.29), children's classmates ($4.21), friends ($4.32), pets ($3.14), other ($2.74) and co-workers ($1.81).

2013 Midwest Valentine's Day Spending Per Person Chart


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Source: National Retail Federation, Prosper Insights & Analytics,
InfoUSA, US Census Bureau


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