Valentine's Day Fun Facts and Figures
    Valentine's Day Spending Forecast to Rise Slightly

How sweet it is to be loved this Valentine's Day when jewelry gift giving is predicted to rise by 7.0 percent. However, overall spending is predicted by the NRF's Consumer Intentions and Actions Survey conducted by BIGresearch to rise a modest 3.9 percent from last year. Retail sales for Valentine's Day spending in the U.S. is expected to total $18.6 billion. Consumers are planning to spend an average of $130.97 nationally while Midwest consumers plan to spend $101.19. According to the NRF, this Valentine's Day couples are eager to shower their loved ones with special gifts while being conscientious with their money. MERIC has put together some fun facts and figures about this holiday to share with your loved ones.

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Fun Facts

496 A.D.
The year Pope Gelasius declared February 14th as Valentine's Day..

Esther Howland
The American who first began to mass-produce Valentine's Day cards in the 1840s.

Rosebud, Missouri

Missouri's most romantic-sounding city.

The estimated number of chocolate and non-chocolate candy manufacturers in Missouri in 2013.

Cherry MashCherry Mash
The third oldest candy bar in the nation is manufactured in St. Joseph, Mo by the Chase Candy Company. The company began making candy in 1876.

The number of pounds of candy consumed by each person per year in the Nation.

Greeting Card

The number one gift Midwesterners plan to give on Valentine's Day

4.4 Billion
The estimated amount that will be spent nationally for 2013 Valentine's Day jewelry purchases.

The average amount Midwesterners plan to spend on an evening out with their loved one on Valentine's Day.

Men are forecasted to spend twice the amount ($175.61) on gifts than the average women ($88.78).

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Valentine's Day Spending Forecast
NRF’s Survey reported that Midwest consumers plan to purchase traditional items for Valentine's Day, such as an evening out (35.9%), candy (49.6%), cards (54.8%), clothing (13.6%), flowers (34.6%), gift card/certificate (12.5%), and jewelry (16.3%).

What Midest Consumers Plan to Give on Valentine's Day 2013 Chart

                  *The sum of the totals may be greater than 100

Midwest consumers plan to spend the majority of their Valentine's Day budget on their spouse or significant other ($58.93). Midwesterners will also spend on other family members ($20.66), children's classmates ($3.21), pets ($4.97), and co-workers ($3.38).

2013 Midwest Valentine's Day Spending Per Person Chart



Source: National Retail Federation, BIGResearch, InfoUSA


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