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2019 Mother's Day Spending Forecast

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According to the National Retail Federation, this year 84% of Americans will celebrate Mother's Day. Consumers will shower moms with various gifts, from jewelry to special dinners at a favorite restaurant. Mother's Day spending is projected to be the highest of all-time at $25.0 billion dollars nationwide up from $23.1 billion in 2018. MERIC has collected some facts and figures about how mothers will be honored on their special day.


Mother's Day Facts and Figures

1914
The year Congress designated the second Sunday in May to honor mothers.

$196
The average number of dollars Americans 18 years and older plan to spend on Mother's Day this year Nationwide.

25 to 44
The consumer age group that will spend $248, the highest average amount on Mother's Day.

74,664
The number of Mother's in Missouri that gave birth in 2016.

William and Olivia
The most recent (2017) popular baby names in Missouri according the Social Security Office.

17,297
The estimated number of childcare workers in Missouri making an average wage of $439 per week in 2017.

Mother's Day Greeting CardGreeting Card
Over three-quarters of those surveyed plan to purchase a card for Mother's Day.

Second
Mother's Day is the second biggest retail-spending holiday in the United States, according the National Retail Federation.

2 in 3
Number of Midwesterners, including Missourians, who plan to purchase flowers for Mother's Day this year.

1,226
The estimated number of florists in Missouri (NAICS 453110) where flowers may be purchased. Flowers may also be purchased at grocery stores, supermarkets, nurseries and garden centers.

$40.87
The average dollars for those that plan to purchase Jewelry for their Mothers.

$5.2 Billion
The total number of dollars Americans plan to spend on Jewelry for their Mother.

$36.41
The number of dollars for those that plan to purchase a special outing or night out for their Mothers. Twenty percent of Midwesterners, which include Missourians, plan to give this gift.

 

Sources:
U.S. Census Bureau
National Retail Federation
Prosper Insights and Analytics

Social Security Administration
Missouri Dept of Health and Senior Services

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