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2018 Mother's Day Spending Forecast

According to the National Retail Federation, this year 86% of Americans will celebrate Mother's Day. Consumers will shower moms with various gifts, from jewelry to special dinners at a favorite restaurant. Mother's Day spending is projected to be the second highest of all-time at $23.1 billion dollars nationwide. MERIC has collected some facts and figures about how mothers will be honored on their special day.

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Mother's Day Facts and Figures

William and Olivia
The most popular baby names in Missouri for 2016 according the Social Security Office.

1914
The year Congress designated the second Sunday in May to honor mothers.

43.5 million
The total number of mothers between the ages of 15 and 50 in the nation in 2014.

72,010
The number of Mother's in Missouri that gave birth in 2015.

15,896
The estimated number of childcare workers (NAICS 624410) in Missouri making an average wage of $378 per week in 2017.

Mother's Day Greeting CardGreeting Card
Over three-quarters of Midwesterners plan to purchase a card for Mother's Day.

Second
Mother's Day is the second biggest retail-spending holiday in the United States, according the National Retail Federation.

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67.5

Percent of Midwesterners, including Missourians, who plan to purchase flowers for Mother's Day this year.

284
The number of florists in Missouri in 2017 (NAICS 453110) where flowers may be purchased. Flowers may also be purchased at grocery stores, supermarkets, nurseries and garden centers.

85.1%
The number of surveyed consumers that plan to shop and celebrate the Mother's Day in the Midwest.

Midwest Mother's Day Spending Plans
Jewelry purchases are the most expensive way Midwesterner's plan to honor their mothers on Mother's Day. A special outing, flowers, and gift certificates are also popular spending options.

Jewelry Stores
There are 290 Jewelry stores in Missouri (NAICS code 448310) employing over 1,822 people in 2017 and paying a weekly wage of $669.

$83.35
The number of dollars for those Midwesterners that plan to purchase Jewelry for their Mothers.

$4.6 Billion
The number of dollars Americans plan to spend on Jewelry for their Mother.

$53.13
The number of dollars for those Midwesterners that plan to purchase a special outing or night out for their Mothers.

$135
The average number of dollars Americans 18 years and older from the Midwest, including Missouri, plan to spend on Mother's Day this year Nationwide.

Sources:
U.S. Census Bureau
National Retail Federation
Prosper Insights and Analytics

Social Security Administration

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