According to the National Retail Federation Prosper Insights and Analytics, this year mothers will be showered with gift cards, brunch and apparel items. Mother's Day spending is expected to reach $21.2 billion dollars nationwide with the average Midwesterner spending $138.84. MERIC has gathered some facts and figures about how mothers will be honored on their special day.
Mother's Day Facts and Figures
William and Emma
The most popular baby names in Missouri.
The year Congress designated the second Sunday in May to honor mothers.
Eight in ten Midwesterners plan to purchase a card for Mother's Day.
Mother's Day is the second biggest retail spending holiday in the United States, according the the National Retail Federation.
The number of fine jewelry stores in Missouri (NAICS 448310).
Percent of Midwesterners, including Missourians, who plan to purchase flowers for Mother's Day this year.
The number of florists in Missouri in 2014 (NAICS 453110) where flowers may be purchased. Flowers may also be purchased at grocery stores, supermarkets, and nursery and garden centers.
Midwest Mother's Day Spending Plans
Jewelry purchases ($26.05) are the most expensive way Midwesterner's plan to honor their mothers on Mother's Day. A special outing, flowers, and gift certificates are also popular spending options.
The number of dollars Americans 18 years and older plan to spend on Mother's Day this year.
The amount each Midwesterner, including Missourians, plan to spend on Mother's Day this year.
U.S. Census Bureau
National Retail Federation
Prosper Insights and Analytics
Social Security Administration