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Halloween Spending & Fun Facts

According to the National Retail Federations (NRF), consumer confidence is high as a result of the strong national economy. Estimates indicate that families are planning to celebrate Halloween this year by spending an average of $86.79, up slightly from last year’s $86.13. Approximately 175 million Americans will participate in Halloween festivities, with projected spending at $9.2 billion, equaling that of last year's record high according to the National Retail Federations and Prosper and Analytics' survey history.

Seven-in-ten Midwesterners, including Missourians, plan to celebrate Halloween this year, spending $78.91 on Halloween costumes, decorations, candy, and greeting cards.

The biggest trend this year is the spending growth of pet costumes according to Prosper Insights Executive Vice President of Strategy Phil Rist.

Estimated number of potential households in Missouri for trick or treaters.

Estimated number of all potential trick or treaters in Missouri (under the age of 15).


Estimated number of potential 15-19 year olds in Missouri getting too old to trick or treat.

October 30
The day before Halloween is National Candy Corn Day. Candy corn was first made in the 1880's.

Witch, Vampire and Zombie
Top three adult costumes.

Princess, Super Hero and Batman
Top three costumes for children.

Pumpkin, Hot Dog and Bumble bee
Top three costumes for pets.

31.3 million
The number of people in the nation that will dress their pet in a costume for Halloween in 2018.

Missouri Haunted Houses:
Fear Fest, Paranormal Haunts, Haunted Places, and the Missouri Prison Paranormal Tour.
From insane asylums to haunted houses, there is an array of frightful features in Missouri to visit.

Handout Candy
Number one way the nation plans to celebrate Halloween. Other popular ways to celebrate include decorating the home or yard, carving a pumpkin, and dressing in costumes.

Number of chocolate and non-chocolate candy manufacturers in Missouri (NAICS 311351, 311352 and 311340).

Number of candy and nut stores in Missouri employing 313 workers making an average weekly wage of $363.23 (NAICS 445292).

Number one treat children prefer

800 pumpkin
The number of seeds that are found in some giant pumpkins. Large award winning pumpkins can weigh over1,500 pounds and consume 3,000 to 4,000 gallons of water over a four-and-a-half month growing season, growing up to 10 pounds a day.

2,528 lbs
The weight of the USA Record holding pumpkin from New hampshire in 2018. The heaviest pumpkin in the World (2016) was raised in Belgium and weighed in at 2,624 lbs.

1,043 Acres
Total acres of pumpkins planted and harvested in Missouri in 2012. Top pumpkin production states are Illinois, New York, Pennsylvania, California, Michigan and Ohio. Acres in the US pumpkin production totaled 90,165 acres. Over half of the pumpkins are grown in the top 6 states.

Top Pumpkin Producing States in the  Nation
Rank State Acres In Pumpkin Production
1 ILLINOIS 16,426
2 NEW YORK 6,273
5 MICHIGAN 5,997
6 OHIO 4,452
7 INDIANA 3,518
8 TEXAS 2,860
22 MISSOURI 1,043



US Census
National Retail Federation
Guinness Book of World Records
QCEW 2nd Quarter 2018

2012 Agriculture Census
Agricultural Marketing Resource Center's Association


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