MERIC's Haunted Halloween Facts and Figures

Almost seven in ten consumers in the Midwest, which includes Missouri, plan to celebrate Halloween. According to the National Retail Federation Prosper & Analytics survey, Midwest consumers plan to spend an average of $70.11 this year on Halloween costumes, decorations, candy, and greeting cards. Total Halloween spending for the nation is estimated to reach $7.4 billion with more than two-thirds of the nation joining the haunting festivities.

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Facts and Figures

Estimated number of potential households in Missouri for trick or treaters.

Estimated number of all potential trick or treaters in Missouri (children 14 and under).

41.2 Million 
Estimated number of potential trick or treaters in the nation aged 14 years and younger.

The number of Chocolate Confectionery Businesses in Missouri with NAICS 311351 and 311352.

Amount of Wages paid in the Chocolate Confectionery Businesses in Missouri with NAICS 311351 and 311352.

October 30th 
National Candy Corn Day.

35 millionCandy Corn
The number of pounds of candy corn produced each year in the United States.

134 years

Number of years candy corn has been produced.

Amount Midwest consumer plans to spend on Candy for Halloween.

Handout Candy
Number one way Midwest consumers, including Missourians, plan to celebrate Halloween. Other popular ways to celebrate include decorating the home or yard, carving a pumpkin, and dressing in costumes.

Halloween Pumpkin800
The number of seeds that are found in some giant pumpkins. Large award winning pumpkins can weigh over 1,500 pounds and consume 3,000 to 4,000 gallons of water over a four-and-a-half month growing season.

2,032 lbs
The number of pounds for the world record pumpkin in California in 2013 and still the heaviest in 2014.

The number of farms in Missouri that planted pumpkins in 2012.

The number of acres of pumpkins harvested in Missouri in 2012.

Haloween Sounding Places in the Nation
Tombstone Arizona
Skull Creek Nebraska
Transylvania County North Carolina
Pumpkin Center North Carolina
Cape Fear North Carolina
Frankenstien Missouri

US Census Bureau 2013 American Community Survey

2012 Quarterly Census and Wage (QCEW)
National Retail Federation

Prosper & Analytics
2012 Agriculture Survey



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