MERIC's Halloween Ghoulish Facts and Figures

Almost seven in ten consumers in the Midwest, which includes Missouri, plan to celebrate Halloween. According to the National Retail Federation Prosper & Analytics survey, Midwest consumers plan to spend an average of $70.20 this year on Halloween costumes, decorations, candy, and greeting cards. Total Halloween spending for the nation is estimated to reach $6.9 billion with a projected record number of 158 million people in the Nation joining the spooktacular festivities.

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Estimated number of potential households in Missouri for trick or treaters.

Estimated number of all potential trick or treaters in Missouri (children 14 and under).


Estimated number of potential 15-19 year old in Missouri getting too old to trick or treat.

61 Million 
Estimated number of potential trick or treaters in the nation aged 14 years and younger.

35 millionCandy Corn
The number of pounds of candy corn produced each year in the United States.

October 30th 
National Candy Corn Day.

133 years

Number of years candy corn has been produced.

Amount Midwest consumer plans to spend on Candy for Halloween.

Handout Candy
Number one way Midwest consumers, including Missourians, plan to celebrate Halloween. Other popular ways to celebrate include decorating the home or yard, carving a pumpkin, and dressing in costumes.

Halloween Pumpkin800
The number of seeds that are found in some giant pumpkins. Large award winning pumpkins can weigh over 1,500 pounds and consume 3,000 to 4,000 gallons of water over a four-and-a-half month growing season.

2032 lbs
The number of pounds for the world record pumpkin in California in 2013.

US Census Bureau 2011 American Community Survey
National Retail Federation
Agricultural Marketing Resource Center's Association(



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