MERIC Howling Halloween Facts and Figures

Over seven in ten consumers in the Midwest, which includes Missouri, plan to celebrate Halloween. According to the National Retail Federation BIGinsight survey, Midwest consumers plan to spend an average of $73.20 this year on Halloween costumes, decorations, candy, and greeting cards. Total Halloween spending for the nation is estimated to reach $8.0 billion with a projected record number of 170 million people in the Nation joining the haunting festivities.

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Estimated number of potential households in Missouri for trick or treaters.

Estimated number of all potential trick or treaters in Missouri (children 14 and under).


Estimated number of potential 15-19 year old in Missouri getting too old to trick or treat.

41 Million 
Estimated number of potential trick or treaters in the nation.

9 billionCandy Corn
Pieces of candy corn that will be produced this year. That equates to nearly enough to circle the moon 21 times if laid end-to-end.

The amount of Candy Corn manufactured that is sold during the Halloween holiday.

41 Percent

Number of parents that said they sneak goodies from their kids' trick-or-treat bags.

Amount Midwest consumer plans to spend on Candy for Halloween.

Handout Candy
Number one way Midwest consumers, including Missourians, plan to celebrate Halloween. Other popular ways to celebrate include decorating the home or yard, carving a pumpkin, and dressing in costumes.

Halloween Pumpkin800
The number of seeds that are found in some giant pumpkins. Large award winning pumpkins can weigh over 1,500 pounds and consume 3,000 to 4,000 gallons of water over a four-and-a-half month growing season.

2009 lbs
The number of pounds for the world record pumpkin in Fairfield, Massachusetts in 2012.

Halloween Sounding Places in the Nation
Name State Population
Tombstone Arizona 1,396
Skull Creek Nebraska 268
Transylvania County North Carolina 32,820
Pumpkin Center North Carolina 2,222
Cape Fear North Carolina 18,388

US Census Bureau 2011 American Community Survey
National Retail Federation
Agricultural Marketing Resource Center's Association



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