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MERIC's Halloween Fun Facts

SPOOKtacular Halloween Sales Predicted

Consumers in the Midwest plan to spend an average of $65.30 this year on Halloween costumes, decorations, candy, and greeting cards, according to the National Retail Federation. Total Halloween spending for 2011 is estimated to reach $6.86 billion, an increase of 63.8 percent from 2010. Since Halloween falls on a Monday, most people are planning to spend the weekend celebrating the holiday.

Estimated number of potential households in Missouri for trick or treaters.

Estimated number of all potential trick or treaters in Missouri (children under the age of 14).


Estimated number of potential 15-19 year olds in Missouri getting too old to trick or treat.

9 billion
Pieces of candy corn that will be produced this year. That equates to nearly enough to circle the moon 21 times if laid end-to-end.

41 Percent

Number of parents that said they sneak goodies from their own goody bowls.

Amount Midwest consumer plans to spend on candy for Halloween.

2011 Halloeen Midwest Spending Pie Chart

Handout Candy
Number one way Midwest consumers, including Missourians, plan to celebrate Halloween. Other popular ways to celebrate include decorating the home or yard, carving a pumpkin, and dressing in costumes.

Number one thing children do to their candy after trick-or-treating, according to a survey by

Number one treat children prefer

The number of seeds that are found in some giant pumpkins. Large award winning pumpkins can weigh over 1,500 pounds and consume 3,000 to 4,000 gallons of water over a four-and-a-half month growing season, growing up to 10 pounds a day.

1,810 lbs
The weight of the Guiness World Record holding pumpkin from October 9, 2010 Stillwater Harvest Festival in Stillwater, Wisconsin.

2011 Halloween How Midwest Consumers Plan to Spend Halloween Bar Chart

Average price of one large carving pumpkin at the Central Missouri Produce Auction in Fortuna, MO in late August 2011. According to the Produce Auction in Fortuna, Missouri, the dry weather left Central Missouri pumpkins more scarce than in years past.

1,430 Acres
Total acres of pumpkins planted and harvested in Missouri in 2007. Top pumpkin production states are Illinois, California, Ohio, New York and Pennsylvania. Acres in the US pumpking production totaled 43,300 acres.

2007 Pumpkin Acreage
State Number of Farms Acreage
Ilinois 502 13,679
Pennsylvania 1,690 7,717
New York 1,416 6,650
California 359 5,106
Ohio 1,091 5,092
Missouri 240 1,430


US Census Bureau 2010 Census
National Retail Federation
Agricultural Marketing Resource Center's Association


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